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AI for Marketing Teams Training Course
AI for Marketing Teams
A practical one-day course for marketing teams. Learn to use AI to research audiences, plan campaigns, create and repurpose content in your brand voice, and turn results into clear insights.
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- 1 day
- Virtual or on-site
- Private team training
Trusted by teams at
Course overview
Marketing teams are asked to produce more content, for more channels, more often. Used well, AI helps with every stage of that work, from the first research to the final report. This course shows marketers how to get there with quality and brand voice intact.
You practise researching an audience and a market, turning a brief into a campaign plan, drafting copy for email, social and web, and repurposing one piece of content into several formats. You also build a brand voice guide that helps AI produce copy that sounds like your organisation.
The afternoon covers using AI to summarise campaign results and customer feedback, generating ideas for tests, and the checks every marketer should make on AI output: accuracy, originality, claims and permissions.
Who it's for
- Marketing and communications professionals
- Content, social and campaign teams
- Marketing managers setting up AI ways of working
What you need before you start
- Comfortable using everyday office software
- Access to an AI assistant at work, such as Microsoft Copilot or ChatGPT (we can provide access for virtual courses)
What you'll learn
What you will be able to do by the end of the course.
- Research audiences and markets with AI
- Turn a brief into a structured campaign plan
- Draft on-brand copy for email, social and web
- Repurpose one piece of content across several channels
- Build a brand voice guide for consistent AI output
- Summarise campaign results and customer feedback
- Check AI content for accuracy, originality and safe use
Course outline
6 modules across 1 day.
1AI for Marketing: The Big Picture3 topics+
- Where AI helps across the marketing cycle
- Choosing the right tool for the task
- Your team's AI policy in practice
2Research and Planning3 topics+
- Audience and persona research
- Market and topic research
- From brief to campaign plan
3Creating Content3 topics+
- Drafting email, social and web copy
- Headlines, hooks and calls to action
- Images and visual ideas
4Brand Voice and Repurposing3 topics+
- Building a brand voice guide
- One piece of content, many formats
- Editing AI drafts to a high standard
5Results and Insight3 topics+
- Summarising campaign performance
- Making sense of customer feedback
- Generating ideas to test
6Quality and Responsibility3 topics+
- Checking facts and claims
- Originality and permissions
- Building a shared prompt library for the team
Get a quote
Run AI for Marketing Teams for your team
Delivered for your organisation alone, on a date you choose, online or at your offices.
Or call 0333 305 8855
What happens next
- 1We reply with available dates and a price for your team
- 2You pick a date that suits your team — we work around you
- 3We tailor the examples and exercises to the work your team does
- 4We confirm the delivery details and next steps in writing
Booked with a 100% money-back guarantee
Every course we run is covered. Book with confidence — if it isn’t right, you aren’t left out of pocket.
Why Future Savvy
Practical training, backed properly
Rated 4.72/5
From 696 reviews by learners and clients.
Money-back guarantee
A 100% money-back guarantee, for peace of mind.
Up to six learners
Small enough that every delegate gets trainer time on their own work.
Trainers who do the job
Practitioners who use these tools on real work, not career instructors.
Support after the course
Email your trainer when you hit something back at your desk.
What delegates say
Independently verified reviews, alongside quotes collected from delegates after their course.
I had a good experience with this Microsoft Excel training course! Mark the trainer was exceptionally knowledgeable, patient, and engaging, taking the time to explain complex functions and formulas in a way that was easy to understand. The pace of the class was well-managed, and there was plenty of opportunity to ask questions without feeling rushed. I left the session feeling much more confident, efficient, and equipped with time-saving shortcuts. Highly recommended for anyone looking to upgrade their spreadsheet skills!
good value for money, I understood notions that were very not clear to me. Thanks to Mark.
Very good communication and an excellent tutor.
Very happy with Mark's training ethos and training he provided.
Excellent course and really well presented. Starting from basic knowledge the course guided you through step by step and was well paced for all.
Really enjoyed the course. Tutor was knowledgeable, friendly and gave real-world, practical advice to get the most out of the training.
The trainer really tailored the course to our needs, encouraged us to ask questions, and was knowledgeable and really helpful.
The trainer was very patient and did not mind having to explain things a few times to make sure we were all on the same page, was very helpful for someone like myself who sometimes misses details on the first go around
Excellent trainer, the format of the training was fantastic and I got a lot from the course.
This was, by far, one of the best training courses I have had the pleasure of attending. The trainer was extremely knowledgeable and delivered a great course!
This was the first time I have joined an excel course and I found it very informative and very helpful.
I liked how the trainer tailored the training around what our needs and roles are.
A great pace for somebody just starting and never an issue with questions, and always had a good way of answering.
From knowing nothing to what I know now and in less than a day I would highly recommend as it was extremely useful, and has made my understanding of MP a 100x better. Thank you the trainer for the great lesson!
Excellent course, definitely the best 'power' course I have attended. The trainer was enthusiastic about the material and kept it relevant to our needs
The trainer was really knowledgeable and extremely helpful in helping us to build our own reports.
It was very productive as a working session. I learnt a lot.
His careful delivery of the course really made the difference not only in its usefulness but in how well we, as learners, will retain and apply this new information.
Verified reviews are published on our Reviews.io profile, where anyone can read every one of them.
Frequently asked questions
Do I need any AI experience?+
No. The course starts with the basics and moves quickly to marketing tasks. If you already use AI, the role-specific exercises will still stretch you.
Which AI tools does the course use?+
We demonstrate in Microsoft Copilot and ChatGPT, and for private courses we use the tool your organisation has approved.
How is this different from AI for Business Fundamentals?+
AI for Business Fundamentals covers AI across every kind of role. This course applies the same skills to marketing work, with exercises built around the tasks your team does every week.
Will AI content sound like our brand?+
It can. A large part of the course is building a brand voice guide and prompts that keep AI output consistent with how your organisation writes.
How is the course delivered?+
Live with an instructor, in a virtual classroom or at your offices.
